
The scene
Caisse Numerique — a Montreal-based fintech with 120 employees — had a 800 sq ft windowless room that had been used as a server room until cloud migration made it irrelevant. The HR director, Karim, had been asked to do something useful with it.
Most companies would have turned it into another meeting room. Karim, who deadlifted 405 lb on weekends, pitched it as an employee gym. The CFO asked for a budget that didn't exceed $20,000 CAD and a guarantee that at least 30 % of staff would use it weekly.
Three months later, the gym was operating. Six months later, 47 % of staff were using it weekly. Eighteen months later, it had become a recruiting tool the company mentioned in every senior-engineer offer letter.
Here's how Karim built it.
The three principles
Karim ran every purchase decision through three filters:
- Multi-user friendly. Pin-loaded over plate-loaded — fast weight changes, no equipment loose on the floor.
- Safe for solo use. No risk of pinned-under-the-bar accidents in an unsupervised corporate gym.
- Quiet enough for a 9-to-5 office. No air bikes (too loud), no slam balls (too disruptive).
The equipment list ($17,800)
The strength centerpiece ($9,800)
- 1 × IRONSIDE Luxe 3-Stack Multi Station @ $9,784 — the single most efficient piece of corporate-gym equipment ever made. Three users simultaneously, every major upper- and lower-body cable exercise, fully selectorized.
The guided strength station ($3,771)
- 1 × IRONSIDE Luxe Smith Machine @ $3,771 — safe heavy lifting without spotters. Squats, bench, overhead press, all guided.
Cardio (carefully selected for quiet operation) ($2,968)
- 1 × IRONSIDE Recumbent Spin Bike @ $1,789 — silent magnetic resistance, comfortable for non-athletes
- 1 × IRONSIDE Luxe Elliptical — actually no, swap for two more accessible cardio pieces below
- 1 × IRONSIDE 2.0 Indoor Spin Bike @ $1,179 — for staff who want a harder cardio session
Accessories ($1,300)
- 1 × Multifunctional Bench with Storage @ $917 — for chest, dumbbell work, step-ups
- 5 × Foam Rollers @ $25 = $125
- 10 × Yoga Mats (8-pack + rack) = $155
- 1 × Power Bands set @ $80
- 1 × Swiss Ball @ $42
The layout: 800 sq ft, 4 zones
- Strength zone (40 % of floor): 3-Stack Multi Station in the center, Smith machine against the back wall, bench in the corner.
- Cardio zone (25 % of floor): Two bikes against the side wall with a flatscreen mounted for streaming.
- Mobility / mat zone (20 %): Rubber tile floor with mats, foam rollers, swiss ball.
- Changing / storage (15 %): Lockers along one wall, mirror.
The decisions that made the gym actually get used
- Pin-loaded over plate-loaded. No plates loose on the floor. No need for someone to clean up after themselves. Fast weight changes between users.
- Smith machine over free-weight squat rack. Eliminated the "what if I get stuck under the bar" anxiety for the 80 % of staff who weren't experienced lifters.
- Recumbent bike for less-fit staff. Karim watched the upright bike sit unused while the recumbent had a waiting list. He swapped a second upright for another recumbent in month 3.
- Rubber floor everywhere. Bought 60 tiles of the IRONSIDE Premium Rubber Floor Set. No squeaks, no concrete dents, no scuff marks on day one.
- Booking-app integration. Staff reserve 30-minute slots through Slack. Eliminated the "is it busy?" friction.
- Towels and water bottles provided. The detail that turned the gym from "I should probably try it" to "I'll go on the way home."
What he didn't buy (and why)
- Air bike. Too loud for a workday environment.
- Olympic platform / heavy plates. Liability concerns and weight loaded floor capacity.
- Sauna or ice bath. Plumbing and supervision requirements were out of scope.
- Dumbbell rack with 5–80 lb sets. Adjustable dumbbells (separate purchase) covered 90 % of needs at 25 % of the floor footprint.
The ROI conversation Karim had with finance
One year in, the gym had:
- 47 % weekly utilization (target was 30 %)
- 2 senior engineer hires who cited the gym as a deciding factor
- Zero injuries reported
- $6,500 in annual electricity / cleaning costs vs $18,000 one-time equipment investment
Effective annual cost of the program: roughly $80 per user per year (assuming 80 users, 5-year amortization). Compared to a corporate gym subsidy of $300–$600 per user per year, the in-house gym paid for itself.
The template for any corporate gym
If you're tasked with building a corporate or hotel gym, the rules are simpler than you think:
- One multi-station strength machine. Pin-loaded, multi-user. Handles 60–80 % of strength training.
- One safe heavy-lifting option. Smith machine, not free-weight rack.
- Two quiet cardio machines. Recumbent bike + spin bike, or rower + spin bike.
- One bench. Multifunctional adjustable.
- A mobility / mat zone. Foam rollers, mats, swiss ball.
- Rubber floor throughout. Not optional.
Budget: $15,000–$20,000 CAD. Delivery: 4–6 weeks. Adoption: 30–50 % of staff within 6 months if you do it right.
The IRONSIDE corporate package
Most of the products in this list are available through IRONSIDE direct, with bulk pricing and dedicated corporate delivery coordination. Contact us for a custom quote, or browse the complete catalog to build your own equipment plan.
Build the gym your employees actually use. It will pay for itself.